Beef website receives an overhaul
Members of the global beef industry can now access the latest research outcomes from Australia’s largest
integrated beef research program via the click of a button.
The Beef CRC has launched its new website www.beefcrc.com.au
Dr Heather Burrow, CEO, Beef CRC said the new website is an interactive environment where producers, lot
feeders and processors can learn how to improve the productivity and profitability of their business.
“Genomic research is moving at a rapid pace, with new discoveries literally being made everyday,” Dr Burrow
said
“The internet is the easiest way to provide industry with the rapidly-developing knowledge they need about meat
and carcass quality traits, feed efficiency, animal welfare, female reproduction,” she said.
Dr Burrow said the Beef CRC is targeting a value-add of $179 million dollars to the Australian and New Zealand
beef industries each year from 2012.
“It’s all well and good to deliver on our research promises, but unless industry knows about it and understands it
they will never adopt it.”
“The CRC’s new website is one very effective way to ensure our research is adopted in the production, feedlot
and processing sectors of the beef industry.”
Dr Burrow said the website’s ‘forums’ feature will foster greater communication between the beef industry and
the scientific community.
“From time-to-time we plan to host forums on particular topics, so people can have more in-depth discussions
with the CRC researchers,” she said. “For example, one forum will explain how tenderness marker-assisted
Estimated Breeding Values (EBVm) work. Another could see people talking to the scientists who developed the
BeefSpecs calculator.”
To celebrate the launch of the new website, Beef CRC is offering a prize to people who sign up to the Beef CRC’s
subscription service.
“We are very excited about this new website and believe that once people log on, they too will want to find out
more about the Beef CRC,” Dr Burrow said.
“Anyone who subscribes to receive Beef CRC publications during November will be in the running to win an
80cm unframed print by one of Australia’s leading photographers, ark Coombe. The print is valued at $230,”
said Dr Burrow.
To subscribe, just log on to Beef CRC’s website at www.beefcrc.com.au and click “Subscribe to Receive CRC
Publications”.
www.beefcrc.com.au
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